Frederick Pinchon’s son Frederick (Eric) continued the family dynasty with his son Eric Viv Thomson, who went on to become one of Australia’s longest working winemakers. Viv is a graduate of the acclaimed Roseworthy College and is the fourth-generation vigneron at Best’s with more than 50 consecutive vintages under his belt. Best’s owes its reputation and numerous accolades to Viv Thomson.
Viv has been recognised by the Melbourne Food & Wine Festival as a “legend” for his services to the wine industry. He was also President of the Victorian Wine Industry Association for many years, and was recognised with a Distinguished Service Award. Viv was acknowledged for his services to the wine industry by being awarded an Order of Australia Medal in the General Division as part of the 2014 Queen’s Birthday Honours.
Viv Thomson’s son, Ben, is now Managing Director and Vineyard Manager for Best’s. He has worked with the family business for more than 30 years and brings passion and viticultural experience to his role as the Thomson family custodian of Best’s Great Western. Viv's other son Hamish is Joint Cellar Door Supervisor, and brings an ardent passion for ensuring the business is run as smoothly and coherently as possible.